The "DO" Verb and Excellence

This past weekend presented an opportunity to go back through part of Tom Peters’ “A Passion for Excellence.” One passage recaptured my attention as it has for years. A business school group is discussing Disney’s success and one team is pointing out their “obsessive commitment to park cleanliness” as one possible contributor to it. Another group notes that “Anybody can provide a clean park.” Same goes for McDonald’s and their “uniformly high standards of service” where again there is a group that contends “anyone can do that.”

As Tom concludes: “Anyone can, but only McDonalds does.”

His point: Anyone can do a lot of things. Some actually do.