Tuesday, February 17, 2009

Good Fun and Good Ice Cream at Sub Zero


Our high school invites the parents of graduating seniors to attend the homeroom class Valentine’s Day Party and “do whatever you’d do when you were eight.” I come with my little bag of Valentines (“one for everyone regardless…..”) and a bag of candy to find a bunch of 17 and 18 year olds absolutely tickled to be exchanging sweets and treats. Of course, there are also the wistful thoughts wondering what it would be like if every day was a little party.

My next thoughts are of Jerry Hancock and Sub Zero Ice Cream where every day is a cryogenic ice cream party. Fortunately, Jerry is enjoying real success with his novel stores where you get to mix your own concoctions and then turn them to milk shakes, soft or hard ice cream right before your eyes. The difference in what you get is determined by how long you feed liquid nitrogen into your mix. A lot of the enjoyment comes from the fun mixed in with the magic of quick freeze and delightful presentations. Also- according to Jerry: “The faster you freeze the ice cream, the creamier it is, because ice crystals don’t have a chance to form.”

Starting from stereotypical humble beginnings Sub Zero is now taking their cryogenic ice cream into the potentially hot franchise market and has done some great web site upgrades in preparation. If you can’t get to one of his locations in Utah and enjoy the fun in person you can always visit the site at www.subzeroicecream.com. And, who knows- if Jerry’s plans for going mobile work out you might even find him at your next Valentines party. If you do, please say hi for me.